Our Top 3 Takeaways From the 2022 Gartner® Market Guide for Customer Success Management Platforms

In the decade since Gainsight created the customer success (CS) category, the industry has matured from a reactionary stance, answering post-sales and services needs, into a proactive and sophisticated revenue-generating machine.  The 2022 Gartner Market Guide for Customer Success Management Platforms reports that “customer success management (CSM) programs have progressed from an emerging discipline into

Instagram Proves Product Experience Is Customer Experience

All innovation requires some amount of risk. Whether you’re releasing your product for the first time or adding new features to an established favorite, introducing something new leaves room for major misunderstandings. If you happened to miss last week’s news cycle, Instagram released a new user interface that included full-screen photos and videos, similar to

Two Interview Questions Every Product Manager Must Prepare For

This article originally appeared on Dice.  They say the hardest part about Harvard is getting in. The same thing is true of Google, McKinsey, and other storied employers: If you can outlast the gauntlet of gotcha questions and “why-are-manhole-covers-round” brainteasers, you’ll almost certainly get an offer. Yet in lionizing these interviews, we do ourselves a disservice.

Bridging the Gap Between Customer Expectations and Customer Experience

For three weeks each summer dozens of elite cyclists team up to ride long distances through hot temperatures and high altitudes. The grueling 21 stages of the Tour de France are not unlike the digital transformation efforts being undertaken in the financial services industry today.  Whether you’re an incumbent or a new market entrant, you

Five Steps For SaaS Companies To Build A Successful Product-Led Growth Model

This article was originally posted in Forbes.  The subscription software business is changing fast, and SaaS businesses that don’t keep pace could go the way of the dinosaurs. Sound overly dramatic? The reality is that in a time of plunging market valuations, declining VC funding and limited capital, the traditional growth-at-any-cost SaaS playbook is no longer viable. We’re entering