A dramatic shift is underway. After a sustained period of historic growth over the last few years, successful companies are re‐examining their priorities and looking for new ways to drive top‐line revenue in 2019.
Companies who optimize their business to adapt to the changes in the marketplace will emerge as winners. Customer Revenue Optimization is being adopted across all industries as companies seek to get ahead, improve execution and thrive.
Organizations are evolving their business processes and strategies to align their organizations to deliver value to customers in every interaction. The result is a renewed focus on the customer experience and an increase in the value of relationships.
This report gives you a window into the thinking and priorities of businesses and executives for 2019 with an emphasis on sales and marketing leadership and execution. It highlights the gaps in their current approaches to revenue execution and points to the opportunities for growth in the coming year.