How to Determine Product-Market Fit Using Cohort Retention Analysis

A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. Aptrinsic is now Gainsight PX! Gainsight PX helps your team deliver superior product experiences while Gainsight’s customer success platform helps to ensure customers are receiving business value

Settling for a “Good Enough” Customer Success Solution Will Cost You

Settling for a “Good Enough” Customer Success Solution Will Cost You

If you think you’re saving money by buying a “good enough” Customer Success solution, think again. Buying a Customer Success solution is a lot like buying art supplies. When you’re starting out, the $1 paints seems like a smarter choice than the $3 paints. You might think, “It’s cheaper and I’m new to this ‘art

The Right Financial Metric for Customer Success: Gross Retention or Net Retention?

The Right Financial Metric for Customer Success

“If you need more revenue, invest in Sales.” Why is that the default—some might say “kneejerk”—response to the basic question of how to make more money? One of the reasons Sales is such an obvious economic driver for companies is because its core Key Performance Indicator (KPI) is meaningful and well-defined: bookings. But for businesses

6 Ways Customer Success Is Showing up in Non-Tech Companies

6 Ways Customer Success Is Showing up in Non-Tech Companies

You’ve probably heard this one before: A Customer Success Manager, an Internet of Things Engineer, and a Management Consultant walk into a bar… Okay, maybe not! But that triumvirate seems to be showing up frequently in historically non-digital businesses as the trend of “Software Eating the World” advances unabatedly. Who knows? Maybe someday soon Customer

Acquiring Customers Isn’t Enough. Here’s Why You Need to Focus on Retention.

Cost of Retention vs. Customer Acquisition Cost. It’s a classic match-up. They’re both essential players, but when it comes to healthy growth, which one of these best practices should you be betting on? In the early days of SaaS, growing fast was everything. Money was poured into customer acquisition and businesses took off left and