As the tech market enters a new phase, organizations are determining what’s important during the downturn—and what’s important to their customers. SaaS companies in particular are asking themselves how to prevent churn and keep their customers happy. But, as Gainsight CEO Nick Mehta recently commented, it’s not always about customer happiness, but stickiness. “Stickiness is
Leading customer success (CS) organizations use data to drive strategies and tactics that help customers achieve their desired outcomes and, ultimately, renew or expand their subscription. I know what you’re thinking—using data to drive business outcomes, what a novel concept. But setting the sarcasm aside, there is a big difference between talking about data-driven customer
What do Suicide Squad, Sex and the City, and Bad Boys II all have in common? They were blockbuster movies that made hundreds of millions of dollars—all while being panned by the critics. Which goes to show you that while reviews are important, at the end of the day, actions can speak louder than words.
Every year, the Emmy Awards announce their long list of nominations, and all over Hollywood (and the world) TV lovers spend hours perusing all the potential winners. The reason they spend so much time is that there are so many TV shows out there, and it’s hard to make sense of them all. But that’s
Product Led Growth (PLG) is the phrase on every SaaS leader’s lips and each Product pro’s mind right now. Even Gainsight’s CEO, Nick Mehta, has been speaking with fellow leaders to discuss insights on how to increase the impact of PLG on Net Retention Revenue (NRR). If you’re looking to understand PLG and how to
Every organization – regardless of size, industry or type of product – experiences challenges when developing and optimizing their customer strategy. Whether you are just building the foundation of your customer success team or are looking for ways to scale and drive growth, there are obstacles that require the full support of your organization to
This post originally appeared in B2B News Network. The economic headwinds buffeting the U.S. are already reaping significant damage on SaaS companies around the world. From public stock prices to private valuations, overfunded and overspent SaaS companies are proving to be some of the most vulnerable and hardest-hit by high inflation, rising interest rates, and
Introduction: Look around you. How many people are on their computer? Their cell phone? We’re surrounded by digital experiences, both at work and at home. Whether you’re a SaaS or cloud business, or if a digital experience is just one facet of your offerings, it’s imperative that you deliver an amazing product experience. As a
As a product leader or manager, you’re pouring loads of time, energy, and resources into every project. Unfortunately, if you don’t have clear data backing your decisions, you could be wasting valuable time and effort marching in the wrong direction. Enter your hero: product analytics. Product analytics provide insights that inform and back your decisions,
Get connected. Get on track. And get ahead of the pack. You can do it all at Pulse 2022, the event of the year for product-obsessed professionals. At Pulse 2022 you’ll learn proven strategies for product-led growth, driving, adoption, user retention, and how to build effective roadmaps. You will also discover the industry’s latest trends,