Our mission is to prove that you can win in business while being human first. So we want to put the spotlight on some of those humans helping Gainsight win in business! This time around, let’s meet our VP of Market Development, Hayley Jean Farr, and hear from her in her own words. Tell us
As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer
This post was co-authored by Priyanka Srinivasan. It’s basically the holy grail of subscription business: how can you accurately and scientifically predict whether a customer is going to renew or not? Seeing the future of your revenue base gives you the ability to better forecast your financials, take action on risky renewals, and—you probably don’t
This year at Pulse 2019, Gainsight officially made our biggest product announcement ever. We unveiled the Gainsight Customer Cloud that includes incredible products like CS, PX, CX, CDP and RO—all purpose-built to drive customer success across the entire company. But there’s one announcement that’s just as big of a deal that may have flown under the
We live in a world where everyone is always on the go. Whether traveling for work, to conferences or out-of-town customer meetings, or balancing busy personal lives with family outings and errands, it can seem like there’s always something to do or somewhere to go. And as a customer owner responsible for ensuring that your
I’m a marketer, so it’s kind of my job to be “professionally proud” of my company and all the stuff we build and do. At Gainsight, it’s not actually that hard to feel proud of my company and my teammates. Our incredible engineering team is on the forefront of computer science, our new UI is
Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics. If you’re in product management—or are involved with product development in any capacity—you know that feature adoption can sometimes be the most challenging and disheartening part of your job. You put all that work
Over the past year we’ve talked to over 30 Customer Success Management (CSM) leaders in the B2B SaaS space. It has been eye-opening to talk to such a wealth of industry knowledge. We’ve gained firsthand insights into the most pressing pain points in Customer Success (CS), pinpointed the differences in Customer Success strategies and pondered
Product analytics is a necessary part of modern product management. But what’s the point of collecting data if you have no way to act on it and improve your KPIs? As agile working environments grow increasingly popular, product managers find themselves facing new challenges such as: Staying competitive in a constantly-shifting landscape Personalizing product experience
It’s crystal clear that your partner channel is an asset to your company’s overall business revenue number. What’s murkier is the operational process to actually put those dollars in your pocket. Probably the first word that comes to mind when you talk strategy in growing revenue through the channel is upsell. But not all of