AI is powerful, but without real customer context, it’s just guessing. Most AI tools can draft emails, summarize notes, or answer generic questions, but they don’t understand your accounts. They don’t know which relationships are weakening, which stakeholders just changed roles, or where renewal risk is quietly building. And they definitely don’t see the full

In a world where human interaction feels increasingly rare, a strong customer community that offers opportunities for true connection can be a significant advantage. You just have to know how to prove it. Whether you run a B2B SaaS customer community or are a part of one, you’ve seen firsthand how it can make a

Ever notice how some teams try new software, but only a handful of people actually use it after the first week? Real value happens when user adoption goes beyond the login screen. If you want your product to stick, you need a strategy that turns first-time users into loyal champions. Here’s how to make user

“Nobody owns the customer relationship. Everybody does.” That’s how Jared Collins, Senior Director of Customer Success at Dell Technologies, put it on his episode of [Un]Churned with host, Josh Schachter. His statement is a no-brainer for large companies with complex relationships and multiple internal and external stakeholders. But the same holds true for a Customer

What do category creation and Customer Success have in common? They both require a massive change in how your audience thinks about a problem. On this week’s episode of the [Un]Churned podcast, Udi Ledergor, Chief Evangelist and former CMO of Gong, and Lauren Olerich, Sr. Director of Corporate Marketing at Gainsight, shared what it really

Today’s customers expect momentum, not just onboarding. B2B SaaS products can feel complex. Slow starts and scattered guidance can stall adoption fast. Customer enablement helps prevent that. Many teams still split the work across Education, Product, Support, Community, and Customer Success (CS). Customers get stuck. Teams lose clarity on the next step. Ownership also gets

Customer Success (CS) teams are operating in a far more demanding environment than even a few years ago. Customer bases continue to grow. Products are more complex. And, expectations around retention and expansion are higher than ever. As a result, CS leaders are under pressure to support more customers, adopt AI in search of scale,

If you’ve ever wondered how companies like Intercom scale advanced AI solutions while delivering exceptional customer outcomes, the answer might lie in a unique role: the Forward Deployed Engineer (FDE). In a recent episode of [Un]Churned, host Josh Schachter sat down with Diego Ballona, Senior Director of Engineering at Intercom, to discuss this very topic.

Learn to boost digital adoption, reduce churn, and improve customer lifetime value with proven tactics.

We’re thrilled to welcome Kristi Faltorusso back to the [Un]Churned podcast! Kristi, once a beloved co-host, has since made waves in the customer success (CS) space, and her return brought equal parts nostalgia and forward-thinking insights. From leading high-performing CS teams to influencing industry best practices in customer success, she’s consistently at the forefront of