Why Customer-Centric Product Analytics Are More Important Than Ever

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences. And this data

Lessons Learned When Constructing a Seamless Customer Journey

A carefully crafted customer journey is not static. They shift and change with your products, your markets and even your go-to-market strategy. If you’re facing the need to revisit and revamp your customer experience, our discussion with Mai Elizer, Senior Solutions Engineer at Comeet, offered invaluable insights into constructing a predictable and efficient customer journey.

3 Ways Devo Uses Gainsight Customer Communities to Engage Members and Expand Business

It’s no surprise that highly engaged customers tend to be happier, longer-lasting customers. But there’s a catch: It can be a challenge to reach every customer as your business scales.  Enter Digital Customer Success (CS). With Digital CS, teams can leverage data and one-to-many communications channels to ensure successful customer experiences and outcomes at scale.

Customer Education and Community: The Scale Engines of Customer Success

Illustration depicting the integration of customer education and community as scale engines for customer success in SaaS companies.

The conventional wisdom at many SaaS companies is that they’re not ready for customer education or customer community. Many leaders say they’re focused on building (or just maintaining) their customer success teams. In this challenging economic environment, customer education and community are seen as nice-to-have extras for down the road.  But what if customer success

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New Research Shows the Power of Gen AI for CS

The field of Customer Success (CS) is evolving, as new technologies offer a path to scale CS teams while guiding users through today’s increasingly digital customer journey more efficiently and effectively. One of the most profound drivers of this CS evolution, like nearly every industry today, is Generative AI. In a world that prizes speed

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How MoveWorks Increased CSM Capacity and Saved $2.5M in Customer Retention Costs Using Automation

MoveWorks, a leading AI copilot platform, rocketed to rapid growth status as the AI-driven enterprise sector took off last year. In just 18 months, MoveWorks expanded their Customer Success Manager (CSM) team from just 7 reps to over 25. Rapid Growth Meets Digital Customer Success But rapid growth comes with growing pains: Key customer data

How Autodesk Achieved 20% Response Rates and Reduced Response Times to One Week Using Targeted In-App Feedback Surveys

Autodesk-Customer-spotlight

Autodesk, a pioneer since its establishment in 1982, has been at the forefront of creating tools that power the architecture, engineering, construction, manufacturing, and entertainment industries. However, with complex product offerings, legacy technology, and a user base spanning decades of expertise, Autodesk found itself facing a formidable challenge—closing the notorious “Say Vs. Do Gap.” This