This article was originally published in TechHQ in two parts: Data insights drive Zoom innovation and Zoom—the next generation. While it’s been in business since 2011, it’s fair to say that Zoom really came into its own during the Covid-19 pandemic, between 2019–21, as an easy-to-use go-to way to help keep both business and personal
By Jake Ellis, Principal Product Evangelist, Gainsight From Alexa to ChatGPT, artificial intelligence (AI) has recently become a household name. It wasn’t long ago that the notion of tech-powered superintelligence supporting our day-to-day lives was the stuff of sci-fi. But today, we weave in and out of digitally guided journeys and virtual realities just as
With tech layoff announcements becoming more and more frequent, it’s clear that B2B SaaS companies are looking to do more with less. Less what? Less headcount, technology, resources.. All without sacrificing aggressive growth goals despite the uncertain market ahead. But if “doing more with less” means cutting your tech stack off at the knees and overloading your CSMs
We’re officially two months into the new year, which means it’s time for a common annual tradition in tech: Reorgs. Though to be fair, reorgs seem constant these days. Yet amidst the usual shuffling and strategic planning for the new year, I’ve seen a new trend emerge: companies are combining their Customer Success Management (value/adoption)
Customer retention is arguably the most metric you can measure. Why? It costs 5x as much to acquire a new customer as it does to retain an existing customer. Existing customers are 50% more likely to try a new product than new ones. Increasing your customer retention rate by just 5% can result in anywhere from a 25% to 95% increase
Well well well, it looks like we’ve stumbled upon the holy grail of customer success—product adoption. It’s the one thing that can make or break a customer’s experience with your company. But fear not my fellow customer success warriors, I have come bearing the gift of insight on increasing product adoption within your customer base.
By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. Life used to be predictable. Take TV, for example. For decades, popular shows like The Simpsons and Law & Order delivered a new season of episodes every year. But these days, your favorite new Netflix series might get canceled after a single season—1899, I’m looking at you!
In the late 90s, Dell was one of the top PC manufacturers in the world. Their call centers used to field tens of thousands of calls every day from people all over the world trying to switch on and use their first PC. One afternoon, one of the agents got a call from a disgruntled
The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders. Yet if you asked 100 SaaS CEOs to define a CCO’s roles and
Sabina Pons is Operating Partner at Growth Molecules™ and a 2022 Top 100 CS Strategist. We recently covered how Customer Success (CS) teams can create digital scale at moments of truth during the implementation and adoption phases of the customer lifecycle. Building upon that strong foundation, you can also add digital-led strategies to critical moments