Glossary

How to Measure Customer Relationship Management Success

Customer relationship management success for saas companies can be measured using metrics such as churn rates, closure rates, product usage, retention percentage and recurring revenue. These metrics offer great insight into customer loyalty and brand awareness.

Gainsight offers a robust platform that enables Customer Success teams to measure success and contribute to long-term growth. Using Gainsight, you can:

  • Identify at-risk customers
  • Generate revenue health performance report, as well
  • Get 360 degree reporting

Gainsight identifies the probable causes of churn so you can understand customer behavior and maximize profitability. The customer intelligence derived from Gainsight empowers you to act proactively and manage customer retention.

To learn how to measure customer relationship management success, visit www.gainsight.com.