Customer Retention and Marketing

Strategic marketing for customer retention with Gainsight

Renewals aren’t always going to fall into your lap but marketing to your current customers can tip the scale. Give customers a reason to resign by providing them with targeted content that will keep them engaged in your product. Here are some ways you can take retention into your own hands:

• Send regular newsletters to keep customers up to date on new content and features
• Notify customers of new product features in-product and via email
• Have a robust support documentation center that is regularly updated
• Create a customer community to engage customers and give them opportunities to network with other users
• Create customer-focused webinars that showcase your product in a variety of use cases

Gainsight for Customer Retention and Customer Marketing

Gainsight comes with a variety of features focused on increasing customer retention. With Gainsight, you can:

• Reach out to customers with customized surveys and translate their responses into conversations your customers want to have
• Send branded, one-to-many email outreaches, like newsletters or announcements, directly from Gainsight
• View all your customer data in one place so you can easily reach out with applicable support documentation or content
• Enable your sales team to find the perfect reference for their prospect

Schedule a demo today to learn more about how Gainsight can boost your customer retention and Customer Marketing efforts.