Product analytics is a necessary part of modern product management. But what’s the point of collecting data if you have no way to act on it and improve your KPIs?
As agile working environments grow increasingly popular, product managers find themselves facing new challenges such as:
- Staying competitive in a constantly-shifting landscape
- Personalizing product experience to fit a wide variety of use cases
- Prioritizing feature developments and then driving adoption of them
Luckily, there are more solutions available than ever before to help product managers solve these issues. But innovation can be a double-edged sword. With so many solutions available, how do you know which one is right for you?
Every platform and tool claims to be the best in their field, but how do you know which is the best choice for you?
There’s a lot of content on the internet, so use it to your advantage. Some great resources to look for include:
We’ve compiled nine advantages Gainsight PX has over Amplitude, to help you with your evaluation process.
1. Gainsight PX gets you quicker to value than Amplitude
Nobody wants to spend hours setting up software. After all, time is money, right?
With Gainsight PX, you don’t need to know how to code, you don’t need to install other software, and you don’t need to go digging through the internet for help. All you have to do is put the Gainsight PX tag into your product and you’re ready to go.
One of the biggest complaints about Amplitude is its steep learning curve. Gainsight PX has an intuitive UI and we’re constantly coming up with new, innovative ways to use our product, which we pass on to you, the user.
Not convinced? Create a free account and let me know how long it takes to get up and running. ;)
2. Gainsight PX provides a complete product experience platform
Amplitude is a product analytics tool, not a complete product experience platform. Meaning, it lacks ways to operationalize the data you’ve collected. Instead, you’ll find yourself having to shop around for additional third-party tools.
As an Amplitude alternative, Gainsight PX was designed by product managers to provide analytics and tools to improve them—such as in-app engagements. This means that you don’t need to go shopping for additional third-party integrations and your engagements will be enriched directly with your user data. With Gainsight PX you get:
- Native feedback tools like surveys and feature requests to capture sentiment at precisely targeted points along the customer lifecycle
- Easy custom reports that give product teams the insight they need to make data-driven decisions
- Native engagement capabilities to accelerate the onboarding and adoption process
3. No coding knowledge required
We’ve created Gainsight PX to be quick and simple to set up, no coding required. Everything, from instrumenting user behaviors to creating reports, can be done without code (although you can do more complex instrumentation with code if you want). Amplitude requires prior coding knowledge if you want to create robust reports. With Gainsight PX, you can get them in the click of a button.
Other intuitive features include:
- Product Mapper, which offers you a clean, logical way to organize your product hierarchy while still being easy to customize
- Query Builder, which gives you the flexibility you need to create your own custom reports without the help of a dev
- What-you-see-is-what-you-get (WYSIWYG) engagement editor to create and deliver in-app communications
Gainsight PX’s Product Mapper feature
You can see these features in-depth by scheduling a personalized demo.
4. Gainsight PX provides seamless integration with customer success platforms
Not only is Gainsight PX easy to set up without any coding knowledge, but it also provides seamless integration with Gainsight’s CS platform. All of those valuable usage analytics will start feeding into Gainsight CS, allowing your customer success teams the insight they need to make data-driven decisions.
By pairing Gainsight PX with a customer success platform like Gainsight, you gain access to:
- A unified understanding of customers and users
- In-product engagements based on insights from your CS platform
- An automated customer journey that drives action through usage data
Use a tool like Amplitude and the process won’t be as simple. If you’d like to integrate it with your CS platform, be prepared to invest some serious development resources to it.
5. Gainsight PX provides easy-to-use feedback tools
If you’re in the market for a product analytics tool, don’t overlook the importance of feedback tools like in-app surveys or email outreaches. If you’re not capturing the sentiment of your users and customers, you’re missing out on key engagement opportunities and valuable data you can use to drive adoption.
If your chosen platform has native feedback tools, you can create precise engagements using
the data collected directly in the tool. This empowers you to:
- Gain the insight you need to guide customers to value
- Deliver personalized engagements based on behavior
- Increase response rates with in-app surveys
While tools like Amplitude allow you to collect usage data, once again you’ll have to shop around for a third-party app to capture feedback. Can you feel your wallet getting lighter yet?
6. Gainsight PX has powerful, easy custom reporting
Amplitude provides custom reporting, but it’s not quick and it’s definitely not easy. Custom reports in Amplitude require complex coding. Not to mention setting up Amplitude to collect data is a lot of hard work.
Intuitive dashboards in Gainsight PX
Gainsight PX does not require coding to create custom reports and gives you the ability to query custom events—like when someone uses your search feature and it comes back with no results. You can then track these custom events and slice and dice them to reveal even more about your user's experience.
Using Gainsight’s custom reporting features, you can:
- Discover what features drive retention and what you can do to maximize their efficiency during the customer lifecycle
- Visualize user activity and identify unexpected behaviors
- Track each step within your funnel and identify potential weak spots
7. Gainsight PX has features to drive adoption
Collecting data is just one piece of the puzzle. Once you have it, you need to operationalize it so you can continuously improve the product experience.
That’s the problem with Amplitude. They don’t provide any engagement features to interact with customers and require third-party programs to make up for the lack of in-app communications, email capabilities, surveying, and more.
Editing an engagement in Gainsight PX—no coding necessary!
That’s all fine and well if you don’t mind spending the extra time and money but it does leave some considerable gaps in your product growth strategy. Gainsight PX fills in these gaps by providing you with rich services like:
- Guides and walkthroughs to introduce new features and onboard new users into the platform.
- Dialogs to display relevant messages when a user triggers a specific behavior.
- Sliders to provide help or guidance on a particular process and increase usage.
- Hotspot beacons to draw the user’s eye and help guide users down the proper click path.
- Native email functionality to interact with users and guide them back to the product.
8. Gainsight PX can engage users through many channels
Not only does Gainsight PX give you more ways to engage your users, but it also lets you engage with them across more channels. One of the huge differentiators is Gainsight PX’s ability to send emails based on usage data to re-engage users.
With Amplitude, you have access to a certain amount of data but you can’t use it unless you purchase a third-party tool. Not only does Gainsight PX include native engagement tools, but it also allows you to use them to reach customers both in-app and once they’ve become inactive.
Using automated emails and well-placed triggers, you can proactively reach out to customers before they become inactive and lengthen the life cycle of your products.
9. Gainsight PX was built for product experience
Which would you rather live in—a move-in-ready mansion or quaint studio apartment?
That’s also the case when choosing between a holistic product experience platform and a product analytics tool like Amplitude. Gainsight PX was created by product managers, for product managers. They understood the gaps in existing tools and created one of their own. Gainsight PX doesn’t just capture and track data, it provides features that help your business grow—and it’ll scale with you.
Now, I understand that not everyone needs a fully-furnished mansion. Maybe the studio apartment has the appliances you need at this stage in your life. But, once you outgrow the studio apartment, you might be wishing you had just moved into the mansion in the first place.
Amplitude a powerful analytics tool, but it just doesn’t stack up when you realize how many third-party add-ons you’d need to compare with Gainsight PX’s capabilities.
Gainsight PX vs. Amplitude: The Consensus
I could go on and on about why Gainsight PX is the better product experience platform but at the end of the day, you’re going to have to make that judgment for yourself. Take stock of what it is your company needs and then do your research: read reviews, schedule demos, and check out what your competitors are doing.
Every business is different, so what works for one may not work for the other. However, gathering information is the first step towards finding the right software for you. Good luck!