Singular Reduces Customer Churn and Surfaces New Revenue Opportunities Using Gainsight

Since its founding in 2014, Singular has focused on helping marketers unify their data, optimize for growth, and get timely, intelligent insights to guide data-driven decision making. The Singular platform is integrated with over 2,000 global marketing and advertising partners and, by combining spend and in-app performance, provides customers with the deepest insights into return on advertising spend. As a result, it enables the standardization and insights marketers need through what it calls marketing science. As Singular grew, its inability to easily forecast and analyze key information worsened. They needed to put the Customer Success organization in the best possible position as the company scaled. In this case study, you'll discover how Gainsight helped Singular:

  • Hold the team accountable for key activities
  • Greatly scale its situational response
  • Create Success Plans for customers by persona
  • Measure performance and prove ROI to executive stakeholders
  • Align the team to business outcomes
  • Prioritize customer risk
  • Decrease churn and identify revenue opportunities
  • And much more.