Customer success has taken the business world by storm, and not just in tech and SaaS. CSM is one of the fastest growing jobs worldwide across industries and geographies. Check...
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The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in...
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We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing...
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The new year is right around the corner, which means time is running out to get your budget in order. Customer growth is the goal of every business, but budgeting...
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If you’re using these old school methods, your product instrumentation is suffering. Today’s product teams have easy access to tools that help them track every user action (or lack thereof)....
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What is a customer? It's a word I've typed so often in my job here at Gainsight I find myself accidentally typing it on autopilot half the time I type...
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As a customer success professional, you talk to your customers every day and gather a ton of feedback straight from the frontlines. This is real-time, super-rich data. It comes directly...
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“Why should my Customer Success (CS) teams think marketing?” That's a question I often hear from CS leaders. My short answer is that CS must evolve with the customer experience,...
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Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the...
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When I was a kid imagining the future of 2019, it looked a lot different than the present we live in today. I mean, I thought for sure we'd have...
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